The Power of Metaphors

The Power of Metaphors Explaining Complex Concepts Without Overloading Readers Have you ever tried to explain something complex only to get bogged down while those trying to understand grow vacant? Explaining something face-to-face is hard, but at least you get feedback. As authors, we don’t receive feedback in real-time, so we must explain complex topics […]

Breaking Down Big Ideas for Impact

Breaking Down Big Ideas for Impact Start with the Big Picture As a medical professional or expert in a complex field, you often write about intricate topics for an audience that lacks your level of expertise. Readers might find your work difficult to understand without sufficient context. Imagine teaching someone who has only ever owned […]

How to Turn Dry Topics into Riveting Narratives

How to Turn Dry Topics into Riveting Narratives Start with a Hook and Draw Your Reader In If you’re at a dinner party and someone starts explaining online data security, do you automatically brace for boredom? Perhaps—until they compare it to a detective story where loopholes are hidden like clues in a crime scene. Suddenly, […]