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Tell your story... change the world
Story-Based Marketing
You started your business because you wanted to make the world a better place. Your heart is in it and yet you don’t always find a way to convey how much you care and how you can help.
Learn storytelling
Connect with clients
Change the world
“Stories are remembered up to 22 times more than facts alone.” – Jennifer Aaker, Stanford Marketing Professor
“I’m looking for angry women,” he said. Every person snapped their head up from their phones and meals to look at this man who claimed he was looking for angry women. This was not the way most 30 second pitches started. He captured our attention and kept it with story. So few networkers do this yet it is so effective.
Don't site statistics. Tell stories.
Stories engage. Stories persuade. And stories move people to action.
There’s a story behind your commitment and there is a story behind every person you serve. Let those stories help you connect with new clients, create more impact and continue your legacy of making the world a better place.
Topics Covered
• Where to find and generate stories
• Learn the key ingredients for an compelling story
• Become a more engaging and impactful storyteller
• Learn the five most important business stories and how to use them
Sessions:
- Session One: Introduction and the Entrepreneur Story
- Session Two: The Client Story
- Session Three: The Product/Service Story
- Session Four: The Brand Story
- Session Five: The Media Story
Next workshop starts on June 9, 2020
A wealth of ideas and content to pull from!
I asked Melody for help with content because I was struggling to come up with blog post ideas to write each week. Melody helped me develop content ideas and a content strategy. Now I have a content schedule with varied content, and don't struggle with what to write. I have a wealth of ideas and content to pull from. By following the system of planned varied blog posts I have gotten positive feedback and engagement from readers.
Erin TaniguchiIllustrator and Printmaker I asked Melody for help with content because I was struggling to come up with blog post ideas to write each week. Melody helped me develop content ideas and a content strategy. Now I have a content schedule with varied content, and don't struggle with what to write. I have a wealth of ideas and content to pull from. By following the system of planned varied blog posts I have gotten positive feedback and engagement from readers.
So much progress... in two short sessions!
I worked with Melody on both creating strategic content for my business and to craft a personal story. I was impressed with how much progress I made in two short sessions. Melody has a process that makes what felt like a monumental task feel suddenly clear. I came away from my session with her with motivation, direction and insight into the underlying messages I wanted to convey. She created a lovely rapport that felt like I was talking with a friend and results that come from working with a seasoned professional. I will definitely hire Melody to do future work!
Julie Gieseke I worked with Melody on both creating strategic content for my business and to craft a personal story. I was impressed with how much progress I made in two short sessions. Melody has a process that makes what felt like a monumental task feel suddenly clear. I came away from my session with her with motivation, direction and insight into the underlying messages I wanted to convey. She created a lovely rapport that felt like I was talking with a friend and results that come from working with a seasoned professional. I will definitely hire Melody to do future work!
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We work specifically with social entrepreneurs and social enterprises and help them connect on an emotional level with the people they serve.