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get off the content hamster wheel
Create engaging content and stay sane!
The Content Marketing Workshop is for entrepreneurs with heart who are on a mission to make the world a better place.
Learn the tools
Do the work
Get the support you need
It is time to emerge from COVID-19 stronger than ever. Level up now so your business will ready for the new world where purpose and generosity matter.
Start now! Develop a content strategy and go through the content cycle once with support. Then you will have the tools and the skills to create successful content for years to come.
Content Marketing Works
The Content Marketing Institute says content is one of the most effective ways to promote a business. Yet most entrepreneurs don’t have a documented content strategy and waste precious time and energy in a content crisis, scrambling to create something on the fly.
Did you know?
63%
businesses don’t have a documented content strategy
65%
find it a challenge to produce engaging content
62%
don’t know how to measure the return on investment (ROI) of their campaigns
60%
say that they can’t produce content consistently
Don't be a statistic. Be a success story.
Content marketing doesn’t mean flailing in the ocean of content hoping someone will notice you. It doesn’t mean shouting, manipulating or using click bait to get three seconds of the wrong person’s attention. By learning the tools you need, you can create valuable, engaging and effective content. By creating systems and process, you can do it over and over and over again.
It is Sunday afternoon and you are sipping coffee (or wine) and enjoying a good book rather than scrambling to put together that weekly blog post. Those days are a distant memory. Now you create content that matters, measure its success and have a system and processes in place for continued success. Without the panic.
That is what the Content Strategy Workshop is about. The Content Marketing Workshop will take you from creating a content strategy to implementing your quarterly plan for success. All while maintaining your sanity and not running out of creative juices. You do the work while getting the support you need.
Start now! Develop a content strategy and go through the content cycle once with support. Then you will have the tools and the skills to create successful content for years to come.
Are you ready to step up your content as your business reemerges from COVID-19?
Are you ready to get off the content
hamster wheel and want to hit the road running when life finds a new normal?
Are you starting that side gig and want to
take advantage of your time now to develop content that matters?
Your work matters. Are you ready to be heard?
The Content Strategy Workshop is an online six-week workshop that will lead you through the process of creating and implementing a content strategy that works for your business and your sanity. By the end, you will have the tools you need, and systems and processes in place to create continued success.
Learn how to
- Fit content marketing into your marketing plan
- Connect with your audience
- Map out your customer journey
- Nail your messaging
- Audit your content to learn what is working and what isn’t
- Create content ideas that further your goals
- Create a manageable content calendar to manage your content
- Develop content using your best skills
- Develop engaging content that matters to your audience
- Publish and promote content in the right places
- Know what tools will help you measure and analyze your content
- Measure, analyze and adjust your content strategy
- Create a system to help you stay on top of your content marketing.
Start now! Develop a content strategy and go through the content cycle once with support. Then you will have the tools and the skills to create successful content for years to come.
A wealth of ideas and content to pull from!
I asked Melody for help with content because I was struggling to come up with blog post ideas to write each week. Melody helped me develop content ideas and a content strategy. Now I have a content schedule with varied content, and don't struggle with what to write. I have a wealth of ideas and content to pull from. By following the system of planned varied blog posts I have gotten positive feedback and engagement from readers.
Erin TaniguchiIllustrator and Printmaker I asked Melody for help with content because I was struggling to come up with blog post ideas to write each week. Melody helped me develop content ideas and a content strategy. Now I have a content schedule with varied content, and don't struggle with what to write. I have a wealth of ideas and content to pull from. By following the system of planned varied blog posts I have gotten positive feedback and engagement from readers.
So much progress... in two short sessions!
I worked with Melody on both creating strategic content for my business and to craft a personal story. I was impressed with how much progress I made in two short sessions. Melody has a process that makes what felt like a monumental task feel suddenly clear. I came away from my session with her with motivation, direction and insight into the underlying messages I wanted to convey. She created a lovely rapport that felt like I was talking with a friend and results that come from working with a seasoned professional. I will definitely hire Melody to do future work!
Julie Gieseke I worked with Melody on both creating strategic content for my business and to craft a personal story. I was impressed with how much progress I made in two short sessions. Melody has a process that makes what felt like a monumental task feel suddenly clear. I came away from my session with her with motivation, direction and insight into the underlying messages I wanted to convey. She created a lovely rapport that felt like I was talking with a friend and results that come from working with a seasoned professional. I will definitely hire Melody to do future work!
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We work specifically with social entrepreneurs and social enterprises and help them connect on an emotional level with the people they serve.